Telephone: 01782 481600

Automotive Research from MarketCheckers Ltd

Contract out those time-consuming projects to MarketCheckers at very cost-effective rates and free up your colleagues to focus on other priorities. 

Only a small number of agencies who do what we do, actually have direct experience of working within vehicle manufacturers and Dealers.  MarketCheckers Ltd has that experience. You can call MarketCheckers on 0115 828 3158 or 01782 481601

However, almost all of the agencies that do what we do and who also have that experience as well, just happen to charge quite a lot more money for information that MarketCheckers Ltd can deliver…..and we can deliver equally good results at a fraction of the cost.

So…..if you want to get the most out of your budgets, and make them go much further than they do with your existing suppliers, why not get a quote from MarketCheckers Ltd?

MarketCheckers Ltd can save you a fortune on a range of initiatives.  We are very happy to help you out with all sorts of projects, research and reports, whether large or small.  Tell us what you want to achieve and we will do it. No problem.  

Overview

To improve performance within Sales and Aftersales, we have identified and developed a number of innovative ideas to tailor widely-used techniques to specific requirements. 

MarketCheckers Ltd has worked successfully with:

• Vehicle Manufacturers
• Franchised Dealers
• Pre-owned Motor Trade
• Car Rental
• Fleet Operators

Studies may be either ad hoc or continuous. Once set up, continuous studies are extremely cost-effective for measuring and monitoring periodically.

Price and Contract cost comparisons

In a nutshell, we can benchmark on any commercial criteria you wish, although price is usually the main one.  Tell us what you want to find out, and we will answer any questions you want. Incidentally, because we like to be competitive ourselves, we welcome your feedback on our own quotations to you. 

Quantitative Business-to-Business Feedback

Can be used to assess, and more importantly to measure, the needs of your Dealer network (and/or their trade/business customers) to help achieve effective marketing “through the channel”. e.g. Opinion polls and surveys of attitudes on key issues, covering a representative sample of Dealers or business customers. Finding ideas to increase business through your Dealer network.

Qualitative Network and Business Surveys
In short this is a small sample size approach that can be used to gain very valuable, detailed feedback from outlets and customers rather than hard dry data. It can also be applied to fact-finding reports, etc. This kind of research can “bring to life” whatever the topic under scrutiny happens to be.

Approached correctly, your Dealers (or their business/trade customers) will realise the benefits to all parties and will tell us what you want to know. This approach is a valuable tool for identifying key issues that can be used to:

         ·         Create innovative commercial strategies to give you a competitive edge.

         ·         Provide associated promotional ideas to roll out these strategies.

         ·         Form the basis for further quantitative research

Tracking Studies

Periodic quantitative surveys, using different respondent samples each time, to measure and explain movements in attitudes & purchasing patterns.

Customer Satisfaction Surveys

Including Owner/Fleet Satisfaction Surveys, Dealer Network Satisfaction Surveys and Employee Satisfaction Surveys. Actionable ideas to boost loyalty.  Identify gaps between how good you think your service is and how good your customers think it is. The difference in perceptions can be quite scary sometimes!

Video and Telephone Mystery Shopping

The end objective of mystery shopping is to increase sales. Independent feedback on your employees (or your network’s employees) can be invaluable.  And, so can benchmarking their performance against other networks.

Panels

Regular structured discussions with ongoing agreed panel members e.g. Dealers; to anticipate changes in customers’ purchasing behaviour and meet their needs in advance.

 

What MarketCheckers will deliver for you

For a fixed fee agreed in advance, you will receive whichever combination of the following you ask for:

  • Narrative summary report in Word
  • Presentation in PowerPoint
  • League tables reports (in PDF or Excel)
  • Audio recordings
  • Video recordings
  • Detailed individual visit reports for each location

Taken together, the results that we deliver to you will provide a host of powerful, often eye-opening results.  These will enable you not only to take action and put things right as soon as possible, but also to monitor and maintain the required standards over time.

In addition

To assist you in reaching your objectives, MarketCheckers Ltd offers:

  1. Accurate, up-to-date and very high-quality information
  2. Answers to ANY question
  3. Complete confidentiality and impartiality
  4. Full GDPR compliance
  5. Actionable reports to meet your objectives
  6. Rapid yet realistic timescales
  7. Dependability and excellent service
  8. Fixed-cost quotations
  9. Competitive rates
  10. A real saving in terms of time, money and stress